Challenge: elevating glamping experiences.

We formulated the verbal identity for a luxury travel company, communicating the idea that with disconnection from our mundane lives comes reconnection to self. Due to the off-grid nature of the setup, we were conscious not to pitch tent (so to speak) in the linguistic ‘glamping’ space. While there are parallels between this offering and ‘glamping’, the stay is an intersection of many things: immersions, retreats, re-wilding experiences.

There’s a fine line between sounding poetically informed and coming across as too whimsical, so we grounded ourselves in simplistic language that hinted at our artistic sensibility, without losing the luxury cadence. We crafted copy that would spark the inspiration to explore, reignite the desire for people to spend time with themselves in nature - a homecoming, of sorts.