Challenge: reimagining what it means to be a premium events company.

We engineered an ambitious rebrand for a luxury events company, Bryant, working in partnership with Regular Practice. The strategic route into design was this idea that the Devil’s in the details, that big things are only possible once the smaller ones are taken care of. From micro to macro. Behind every elaborate celebrity dinner, every Fashion Week event, is someone armed with a 9H pencil and an eye for the minutiae that no one else would notice. The decadence is in the detail.